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Columbus OH

Marketing Specialist

Marketing Specialist is a hands-on professional with experience in general multi-channeled Marketing and B2B Customer brand awareness and retention program management.

Job Purpose:

Marketing Specialist is a hands-on professional with experience in general multi-channeled Marketing and B2B Customer brand awareness and retention program management. Responsibilities include creating and implanting programs to help evolve our brand using various different marketing channels. If you’re a creative marketing professional, with a passion to inspire, we’d like to meet you.

Responsibilities:

  • Evaluate performance of project strategy and execution, using key learnings to inform continuous improvement.
  • Help to ensure brand consistency and effectiveness across a multi-channel experience.
  • Develop, implement, and track marketing programs such as email, social media, and/or digital campaigns, and events.
  • Create, coordinate, and supervise the marketing materials (e.g., signage, brochures, emailers, invitations, and digital marketing).
  • Analyze and report on the performance and efficiency of campaigns.
  • Conduct market research and analyze trends to identify new marketing opportunities.
  • Write, proofread, and edit creative and technical content across different mediums.
  • Work with external agencies and vendors to execute marketing programs.
  • Work proactively with the sales team, and business partners to develop marketing events to achieve company goals.
  • Overall administration of the department including budgets, invoices and business expenses.
  • Other duties as required.

Qualifications:

  • Post-secondary education in marketing, communications, public relations, or equivalent experience
  • 2 + years of Marketing experience including experience in B2B Marketing/Brand Management
  • Experience designing and implementing marketing programs across multi-channels
  • Exceptional communication skills, a solid understanding of the media industry tracking capabilities
  • Strong creative campaign ideation skills
  • Exceptional communication and copywriting skills
  • Creative individual with a focus on learning and becoming an expert in their industry
  • Proactive, self-starter who will take ownership of their role
  • Transportation/Distribution/Supply Chain experience is a strong preference

Benefits:

  • 401(k)
  • Health insurance
  • Life insurance
  • Vision insurance