National Shunt Service

Brand Guidelines

These guidelines describe the visual and verbal elements that represent NSSL's corporate identity. This includes our name, logo and other elements such as color, type and graphics.

A consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.

These guidelines reflect NSSL's commitment to quality, consistency and style. The NSSL brand, including the logo, name, colors and identifying elements, are valuable company assets.

DOWNLOAD COMPLETE BRAND ASSETS

Download Complete Brand Assets
Brandmark

Brandmark Anatomy

  1. Full Logo This is the primary way the logo should appear.
  2. Full Tagline This is the statement that Paulo represents and embraces.
  3. Logo Mark The mark can appear in isolation for certain purposes but the Logo text should never appear without the mark.
Primary Logos

The primary logo should be used as often as possible

Download All Primary Logos
Secondary Logos

The secondary, or horizontal logo, can be used when the space requires the ball to be added.

Download All Secondary Logos
Variations of Logos

The "N" Mark is an abridged version of the NSSL logo. While it shouldn't be used in place of the full logo, it is best used as a design accent or motif.

Download All Variations

Using The Brandmark with Photography

When placing a logo on top of a photograph or background of any sort, strong contrast must be ensured. For darker images, use the white version of the logo. For lighter images or areas on an image, use either the full color or black version.
Logo Rules

Logo Applications

The following is how the NSSL logo should be used when on a light or dark background.

Logo on Light Background

Logo on Dark Background

Improper Usage

The following are examples of how NOT to use or treat the logo variations that have been provided. These rules are in place to ensure brand consistency and aesthetic strength.

Disproportionate scaling, squishing, or stretching.

Drop shadows or effects

Unauthorized tilting

Unauthorized outlining

Changing the logo colors

Changing the font

Brand Colors

Primary Color System

These are the approved brand colors

A fail
A fail
A pass
A pass
Name NSSL Black
HEX #231f20
RGB 35, 31, 32
PMS -
CMYK 0, 0, 0, 100
A pass
A pass
A fail
A fail
Name NSSL Yellow
HEX #ffc52a
RGB 255, 197, 42
PMS -
CMYK 0, 24, 93, 0

Secondary Color System

These are the approved secondary brand colors

A pass
A pass
A fail
A pass
Name NSSL Blue
HEX #4686c6
RGB 70, 134, 198
PMS -
CMYK 73, 40, 0, 0
A fail
A fail
A pass
A pass
Name NSSL Dark Gray
HEX #333230
RGB 51, 50, 48
PMS -
CMYK 68, 63, 64, 60
A pass
A pass
A fail
A fail
Name NSSL Light Gray
HEX #e9e9e9
RGB 233, 233, 233
PMS -
CMYK 7, 5, 6, 0
Typography

Zurich BT

HEADERS, SUB-HEADERS & BODY

The Zurich BT typeface is the primary font family for National Shunt, Inc

Contact Us

Can’t find something? Have a question?

Let us know how we can help. Feel free to give our branding expert a call or send them an email anytime. Their information is below. We will get back to you within one business day.

Keifer MacInnes

Customer Engagement Specialist

905.377.9900 Ext. 114 kmacinnes@nationalshunt.com